Desktop Software vs Web Based Mailing Application

Features	Desktop Software	vCampaigner
Installation	Limited to 1 Computer	No Installation Required. Global Access - Web Login
Mailing Capabilities	Cannot send more than 100 Emails an hour. High Risk of getting Blacklisting by an ISP	More than 60,000 Emails per hour. Dedication IP Address (optional)
Tracking	No tracking	Complex Open, Click, Forward Tracking with highly scalable Reporting and Statistics.
Bounce Management	All Bounces are returned to Sender Email Address	Automated Bounce Email Processing, Dedicated Email Account for each Email List, Bounce Reporting (with reasons)
SMTP Management	Sender has to Manage	Managed by vCampaigner
Delivery Monitoring & Resolution Service	No	Yes
CAN-SPAM Act Compliance & Anti-Spam Laws	Manual Unsubscription	Automatic Unsusbcription, Permanent Email address or Domain name Filters, Accurate Sender Information, Website Forms with Double Opt-In confirmation, Permission Reminder
Image/Media Management	Images go as attachment. Delivery fails many times due to inbox size limits	Images/Media go as part of HTML but called from server once subscriber opens the email.
Personalization	Cannot Personalize Emails	Unlimited Personalization of Emails possible
Email Scheduler	Not Possible	Schedule Unlimited Emails in the future. Additionally set Auto-Responders and Triggers to Send Emails automatically
API Integration	Not Possible	Supported (XML)